Analytical Staff

Aaron Heffron has nearly 30 years of experience in research and analysis in various industries and sectors, including the federal government, trade associations, technology, television and radio, and telecommunications. As President for Research and Forecasting for the GovExec Media Group, Aaron brings together various research and information sources across the organization including Forecast International, Military Periscope, Market Connections and the Government Business Council to help clients get the information they need to make good business decisions.

Prior to its acquisition by GovExec, Aaron was President of Market Connections, a market research company providing qualitative and quantitative research services and strategy advice to the government contracting community. He is a regular speaker on topics of federal, state and local government business trends as well as marketing and communication strategies and prides himself in working collaboratively to develop product, marketing and program plans based on sound information.

Prior to joining Market Connections, Aaron worked with The NPD Group, Inc. bringing NPD’s syndicated consumer data to federal, state and local government agencies. He founded some of the first public/private partnerships with the U.S. Department of Commerce and Bureau of Labor Statistics to improve economic indicators and data gathering practices. Prior to NPD, he was Senior Vice President of Public Affairs Research for Harris Interactive where he facilitated a multi-continent strategic planning process for the US Department of State, ran product trials for the Open Mobile Video Coalition and facilitated focus groups with first Americans in Alaska and South Dakota.

Aaron’s professional history is rooted in both the public sector and the technology and telecommunications industries, including past positions with the Association of Public Television Stations (APTS), a trade association that represented the interests of America’s 357 public television stations and Independent Sector (IS), a coalition of 700 national nonprofit organizations, foundations and corporate giving programs.

He has his masters degree in public policy (MPP) from Georgetown University and a BA in leadership studies and economics from the University of Richmond in Virginia.